Yahoo! Make-It-Green
Inspring inventors to green up our planet



We were tasked with inspiring people all over the world to submit product ideas that would make the world a greater, greener place. The best ideas were going to be considered for actual production—with the inventors sharing in the profits.


First, we needed a name for the program that was clear, catchy, and concise. We decided on Make-It-Green. From there, we designed a website where you could submit your idea, see ideas submitted by others, vote for your favorites, and get inspiration. We then followed up with online ads that drove Yahoo! users to the website.