Yahoo! For Good
Getting users to give



Yahoo! For Good uses the company’s audience of over half a billion people each day to do a lot of good. One of their largest efforts is Cybergiving Week—the last week of the year—where they make it unbelievably easy to find a cause to support and enable you to donate online. Our job was to create a compelling site that makes you just have to donate.


Our microsite played with the double “credit” you get from giving: a deduction on your taxes, of course, but also the personal satisfaction that comes from doing good. Millions of dollars were donated by users across the globe as a direct result of the site.