STRAND Website
Rebranding a successful Bay Area consultant


Shelli Strand came to use for a top-to-bottom refresh of her brand: new name, new logo, new company voice, new website, new business stationery.


We started by suggesting Shelli change her name, previously Strand & Associates, to STRAND. More contemporary, more hip, STRAND also helps position Shelli more accurately as an individual consultant with great connections. We created a new website, built with a CMS for easy updating, that more clearly defines STRAND's business offerings. Finally, we extended the new STRAND brand to business cards and a stationery sytem and concepted a fun email to get clients excited about her transformation.

As a result of the new brand launch, STRAND got 5 new client projects in just a couple of weeks and locked in a major contract with a previous client that hadn’t been in touch for over 5 years. (Collaboration with Design Diseño)

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