Challenge:
It’s not actually that hard to be green, it turns out. And we were tasked with showing Yahoo! users just how easy, by drawing them into an interactive web site that shows them how to make their homes more green.
Work:
We created an abbreviated version of the site right within the ad, focusing on the one room with the most opportunities for you to make it green—the kitchen. The ad won the 2010 Award for Outstanding Rich Media Online Advertising.
