Challenge:
Yahoo! is always on the Best Places to Work list, and for a very good reason: they truly put forth extraordinary efforts to support their people. They came to us with a jumble of thoughts and ideas on creating a quickly readable brochure to provide managers with real, useful, actionable information to help guide their employees through the difficult economy. We were tasked with untangling their ideas and wrangling the content into a compelling and digestible piece.Work:
Our creative cue came from the infamous Cliff's Notes. This set of individual booklets chunks up the information, presenting it in a succinct and entertaining format that allows the Yahoo! brand voice to come through, while still conveying seriously helpful information.