Challenge:
In the worst real estate market in eons, we were hired to create a memorable brochure to help sell this truly unique, upscale property. Not small task to be sure, but one we had lots of fun tackling.Work:
The new custom homes at 25 Hotaling Place seamlessly blend authentic history with luxurious living, custom craftsmanship, and modern urbanity. We took our cues on tone, style, and design directly from building itself, aligning modern elements with historical materials.And, like the architects of the project, the copy focuses on selling prospective buyers on the details that truly set this property apart. (Collaboration with Benitez Design)