LinkedIn: News Truck

LinkedIn was launching a daily news service and wanted to make a big splash. We came up with the idea of having branded news trucks in SF and NYC hand out coffee to announce the launch. And, of course, created copy lines for the truck as well as cups, shirts for the crew, napkins, and more.

LinkedIn: Social Campaign

This was a year-long social campaign across LinkedIn, Facebook, and Twitter that gave users encouragement to start the week strong on Monday and close it out strong on Friday. Each post linked to an article. The copy delivered a punchy tease to get users to click. 

Navitas Organics

Navitas is a premium superfood company. Given the complexity of the category and the misinformation that swirls all around it, customers are understandably confused. At every turn, we needed to deliver a lot of education/information—including clarity around what is and isn’t a superfood and usage ideas—in a very small space.

This is just a smidge of all the work done for Navitas: creation of the brand promise, packaging copy for over 50 products, a full website revamp, and a new brochure.

Earnin

Earnin lets you borrow from yourself by fronting you a portion of your paycheck immediately after you’ve finished earning it each day. 

Selling this novel new idea—getting access to your paycheck before you’ve been “paid”—without paying any fees—is quite a challenge. The solution? A brand voice centered on trust, empowerment, and empathy conveyed through honest, connective copy that speaks about financial matters using plain English and a bit of wit.

Projects:

Brand voice, website copy, email campaigns, in-app copy, online banner campaigns

Happytizer

This Bay Area café and food truck was opening both a brick-and-mortar café as well as launching their food truck out into the world. They wanted fun, pointed copy that spoke to their products’ powerful intersection of good health and great taste. The manifesto is a fun way to help the customer get to know the brand’s promise.