Autodesk: Brand Hub
This is the second brand guide I Want A Writer created for Autodesk—and its most extensive. Anyone anywhere in the world—internally or externally—creating any marketing material for the company is expected to follow its guidance in their work.
The ask was to make the guide comprehensive, yet thorough, clear, approachable, and enjoyable to consume—with the goal of saving countless hours of back-and-forth reviews and revisions on literally thousands of projects each year.
Ciena
These videos are part of a series of 8 that we produced for Ciena—from concept and scripting through to final clips.They are just a smidge of the projects I Want A Writer has done for Ciena. Add to that blogs, emails, thought leadership articles, messaging, infographics, blogs, newsletters, emails, social campaigns, and more. It takes a lot to bring together the products and partners that build the world’s most powerful networks.
TiVo
TiVo needed to convince installers of high-end entertainment systems to recommend TiVo to their clients. This campaign did just that with ads, emails, and a printed brochure that dive into the benefits in a brand voice with a hint of TiVo fun.
Aruba Networks
The challenge? Sell small biz owners on the idea that they really can provide Wi-Fi to customers, simply and cost-effectively, with Aruba Instant On. The bigger challenge? Do so without jargon, using everyday words regular people understand.
Black Bag Advertising
This new online media agency came for sharp, fun copy. They wanted to highlight their secret sauce: small team, performance-based media buying from seasoned pros who are great at what they do—and delightful to work with.
Tombolo
Tombolo is boutique shop made up of industry heavy-hitters creating 2D&3D games and environments for some the biggest brands out there (we could tell you, but, well, you know). We needed to give them a new website that matched the size of their work and clients. A new website that uses fun copy paired with arresting visuals to grab attention.
