Getting people laughing — and clicking



We wanted to find an arresting way to announce the new STRAND brand relaunch. We also wanted to get clients to check out the new website and remind potential new clients of the STRAND personality and service offerings.


With a single, simple message of “come check out our new website” we were able to have lots of fun exploring different creative approaches. The client chose this direction for the simple reason that “she simply couldn’t stop laughing.”

Apparently others felt the same. Nearly 70% of those who opened the email clicked through to see the site. And, as a direct result of the site and email and new website we created, STRAND got 5 new client projects within a couple of weeks and locked in a major contract with a client that hadn’t been in touch for over 5 years. (Collaboration with Design Diseño)