Yahoo! Search
Unconventional Marketing for political party conventions


Yahoo! wanted to get attendees of the Democratic and Republican National conventions to use Yahoo! Search to find out what’s going on and what’s around them during their stay.


We created signs and billboards that used the most visible icon for Yahoo! Search—the search bar itself—coupled with a bit of wit. Because the signs needed to be a very quick read, design remained minimal so that the copy could take center stage.