Challenge:
Portera was a true start-up: a big idea with no existing customer base. They tasked us with introducing them to small to mid-size consulting firms. In addition, they wanted to quickly educate on their offerings and convince the them that Portera was the place to go for everything from business development to project management to accounting.Work:
To get the attention of consultants, we had to speak their language. The headlines and copy in the campaign do just that, playing with the reputation consultants’ have for big egos a bit then establishing Portera as critical to efficiency and drilling down into their offerings.The result? Their first large customer signed on within 3 just weeks of the campaign launch.
COPY:
Some companies think consultants are full of it. Make sure it's your intelligence they're referring to.
You've been advising your clients to focus on the activities that directly increase the bottom line. With Portera's Web-hosted application and e-business services, you can practice what you preach. An innovative vertical service provider, Portera allows you to improve productivity, streamline processes, and provide greater visibility to the information you need. And ultimately, when your clients are better served, profits follow. Now that's smart thinking.
Consultants preach efficiency like they invented it. Here's your chance to show you have religion.
You're a passionate advocate of efficiency. Now there's a way to apply the same principles you preach to others to your own organization. Introducing Portera's Web-hosted application and e-business services. An innovative vertical service provider, Portera allows you to improve productivity, streamline processes, and provide greater visibility to the information you need. You'll increase time serving your clients. And increase billable hours. Hallelujah.
You've spent years contemplating a better way to work. We may have read your mind.
You have a need—to take on more clients, to use your staff more effectively, and to improve your bottom line. Introducing Portera's Web-hosted application and e-business services. An innovative vertical service provider, Portera allows you to improve productivity, streamline processes, and provide greater visibility to the information you need. Your clients will be better served and so will your bottom line. No need to contemplate that.
See the accompanying company brochure