Challenge:
Baldwin Press is a printing company in Napa, CA noted for their color matching. They wanted to introduce themselves to the wineries of Sonoma and Napa, in a way that was memorable, relevant, and revealed Baldwin's personality.
Work:
What better way to instantly convey the idea of color matching to wineriesthan using a faux Pantone chip hat represented the color of the red clay that’s found in the famous areas’ vineyards? Concepting our ad around this idea, we were able to highlight Baldwin’s capabilities in a way that was both impactful and fun.
