Challenge:
Yahoo! local allows users to easily find businesses and services. We were tasked with launching this new campaign to Yahoo’s worldwide audience. Work:
We created a banner campaign that illustrate, literally, how Yahoo! Local helps you zoom in on what you're looking for. Quirky examples infuse the banners with Yahoo! personality. Copy spells out the main product benefit quickly. Click-through rates were .73%—2X that of the average online campaign.
