Challenge:
Yahoo! wanted to find an unusual and effective way for people to get their hands on the new Yahoo! Local product.
Work:
We created the world's first interactive bus shelters. Installed in neighborhoods in San Francisco and Los Angeles, 50" plasma screens and custom signage made using Yahoo! Local to find—and print—directions to locations in the city. The bus shelters generated 47 print and online articles and over 80 broadcast clips, for a total of over 94 million impressions.
