Challenge:
I wanted an inexpensive, yet impactful, piece that could I could both email to current clients and snail mail to new prospects to spark new project work at the end of the year.
Work:
I settled on a concept that positioned me as the “product” and advertised the Final Copy Closeout Sale of the Year. Small snippets of quirky copy allowed my personality to come through, while still allowing me to talk about how I work and what sets me apart. As a result, I picked up 4 new clients and generated a serious handful of projects with existing clients. (Design compliments of Design Diseño)
